[A new style of digital camera is making its way to store shelves--and the bottom of the swimming pool.

This waterproof digital video camera, the Sanyo Xacti E1, is held upright like a radar gun and is safe up to 5 feet below the surface. It's got 5x optical zoom, shoots still photos at up to 6 megapixels, and records video onto SD memory cards.

The camera is priced at $490 and comes in blue, white or yellow.]